The next collaboration in the long line of designer chic at cheap chain store prices is B Collection -Bloom's diffusion line for Target. Coming to Target stores in October the line features over 70 different shades of nail polish, each named after a city.
It seems Bloom (which is one of my ultimate fave makeup brands) is ensuring this diffusion line is very separate to their main brand as the packaging leaves a lot to be desired (or maybe it's the feral lime green polish that is hurting my eyes!) ... B Collection does not seem to capture the cute factor synonymous with Miss Bloom at all! Here's hoping my views change when more information is released....
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