If toddlers could understand current pop culture and the adult world's current thirst for designer collaborations, they would be breaking out the bubbles (in their sipper cups).
Gwen Stefani - in partnership with Target - has announced her new range of clothes: Harajuku Mini. Targeted at those who can barely walk, the range is still sure to run out the door. In scenes that I imagine will be reminiscent of previous Target designer ranges (there's quite a few - Stella McCartney, Zac Posen, Josh Goot, Jenny Kee, Napoleon (make-up - which is an ongoing job), Bloom and Collette Dinnigan for underwear) - frantic shoppers (in this case, mothers looking to Suri Cruise-ify their kids) will no doubt be clawing at the doors - and website - of Target in a bid to secure some of the frothy, colourful, Japanese-inspired creations.
As a very niece-proud aunt, there is a chance I may join in the madness, although I do have a serious aversion to queuing up and snatching things from the hands of other shoppers. So we shall see.
The line launches in the USA from November 13.