Alex Ash - created by Brissy-based designer Alex Ashdown - was born out of a desire to buy classic hair ornaments which would survive longer than 3 wears.
Since the creation of her first range, Alex Ash has expanded into cuffs, rings, and the ever-lucrative children's market (I dread the day I ever think "My child is dressed better than yours" before concerning myself with my own outfit first. Yes, I'm selfish).
If you're a lover of Mimco's hair accessories, you'll equally adore Alex Ash's range. Swarovski crystals, quality Italian plastic are the base components, and her designs are very sweet. While I'm all about instant gratification with my shopping habits, the little Alex Ash gift bag and the pure joy of having mail delivered to your home that is unrelated to electricity, gas and an investment property which would have more value if it burned to the ground makes the online shopping component a joy.
I particularly like the studded bracelets and this sparkly ring (the star stuff also comes in hairclips).
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