Marc Jacobs' fall 2010 Paris runway show for Louis Vuitton was more of a who's who of current and ex (or at leasting fading into memory) models and celebrities, including 46-year-old Elle Macpherson (yay!), 26-year-old Lara Stone, 24-year-old Bar Refaeli, 21-year-old Coco Rocha, and Victoria's Secret stars Adriana Lima, 28 (who gave birth in November 2009!), and Alessandra Ambrosio, 28. In fashion terms, most of these ladies are pretty old. But Marc was making a statement. Along with the more grown-up and somewhat conservative vibe of the clothing, MJ sought to push for diversity in shape, age and profession to appeal to a broader market and perhaps, to appeal to common sense more generally.
In an interview with The Guardian he noted that:
"Designers are always talking about how they design for women, and then you look at our runways and there no girls over 20. This time, I set out to cast a variety of sexy women - younger, older, thin, voluptuous, from every ethnic background."
The show - titled And God Created Woman paid homage to the 1950s (hello, Mad Men?) and a more typical feminine shape, with curves spilling from neat A-line skirts, prim sleeved blouses and darling elbow-high kid gloves.
As I mentioned previously, we are seeing something of a backlash against the uber-skinny models that we have become accustomed to seeing in fashion bibles such as Vogue and on the catwalk. I think it's a good thing. Fashion is still calling for elegance, beauty, individual style and general togetherness, but that extra pressure/ideal of having visible ribs seems to be easing. Bring on Easter!
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