Coconut Water - The Latest Trend?

Last night I played a sweaty game of tennis at the Tennyson Tennis Centre. It is damn impressive, although I find the blue courts a little distracting. As I chugged down a blue Powerade after the game (I lost - but I suppose boys really are supposed to win in a game that contains a fair element of firepower), I thought about my teeth. You know all those family groups who are saying "don't eat/drink/touch that because it will (a) rot your teeth!; (b) disintegrate your stomach lining!; (c) make you fat!; (d)give you ADD!; (e) all of the above - in increasingly hysterical tones.

So after some random googling, not sure of exactly what I was looking for, I learnt that PepsiCo has announced their latest product offering, Naked Coconut Water. The only ingredient is coconut water.


According to the sales guff: This 100% coconut water is all-natural, fat free, cholesterol free and gluten free. Naked Coconut Water contains no added sugars or preservatives. At 60 calories per package, and high in potassium, calcium and magnesium, Naked Coconut Water is being marketed towards health conscious and sporty customers.

The company goes on to bleat that ‘Naked Coconut Water helps power up your day with a refreshing beverage that helps you regain the electrolytes life takes out. Naked Coconut Water is a good source of potassium and low sodium so it is heart healthy too.’

As we continue with our consumer obsession with 'superfoods' - goji berries, quinoa, green tea, blueberries etc - this may be just the next must-have health fix. (Madonna is also apparently on board, having invested quite a sum of cash in a company selling this stuff).

Would you drink it? It sounds a lot less teeth-rotting than blue powerade... But does it cure hangovers?